Studio Doula

Studio Doula, a market leader in online audio courses for maternal health, had built a loyal following through a strong founder-led brand and organic social channels. However, their growth plateaued due to a heavy reliance on this single marketing stream. AM WORKS partnered with Studio Doula to strategically broaden their customer base and unlock new revenue streams beyond their existing audience. Through a holistic growth marketing approach including the development of high-converting landing pages, UX optimization, SEO improvements, targeted paid search, and segmented email nurturing we engineered new acquisition funnels tailored to diverse audience segments. The result? A 30% increase in lead generation and significant gains in customer retention. Our work enabled Studio Doula to shift from founder-dependent marketing to a scalable, performance-driven growth model.