Oscar Magnuson

Oscar Magnuson, the Swedish eyewear label celebrated for its sculptural minimalism, partnered with AM WORKS to grow its digital business—organically. In just one year, we delivered a 98% increase in online revenue without a single krona spent on paid advertising. We eliminated ineffective performance marketing and restructured the brand’s digital presence around high-impact organic channels. Through refined content strategy, elevated social tactics, and a fully optimized customer journey, we turned brand equity into scalable growth. The result: a more profitable, resilient online business—and a digital presence as sharp and intentional as the frames themselves.