Oscar Magnuson

Oscar Magnuson, the Swedish eyewear label celebrated for its sculptural minimalism, partnered with AM WORKS to grow its digital business organically. In just one year, we delivered a 98% increase in online revenue without a single dime spent on paid advertising. We eliminated ineffective performance marketing and restructured the brand’s digital presence around user experience, SEO, conversion optimziation, Instagram and email. Through refined content strategy, elevated social tactics, and a fully optimized customer journey, we turned brand equity into scalable growth. The result: a more profitable, resilient online business and a digital presence as sharp and intentional as the frames themselves.